Toyota Looks More Like Ferrari Than Ferrari

How Toyota earns a halo across its service ecosystem. A continuation of “Formula One Has a Mission Assurance Problem” By Shawn Kroon, Founder and Chief Services Officer at Whyze Byte. Unveiling the Toyota GR GT. Born in the spirit of “Toyota’s Shikinen Sengu,” which is its own tradition of renewal. (Photo GR) Key Takeaways A … Read more

Formula One Has a Mission Assurance Problem

Formula One Has a Mission Assurance Problem By Shawn Kroon, Founder and Chief Services Officer at Whyze Byte. Damage to Oliver Bearman’s following his crash at Grand Prix of Japan at Suzuka Circuit. (Photo by Kym Illman/Getty Images) Key Takeaways The System Behind the Crisis Nobody in the FIA, Formula One Management, or a manufacturer … Read more